Valentines Day! An entire day dedicated to love (just like the other 364 in the year) More by coincidence than prior planning, it also turned out to be the day our new direct mailer campaign was delivered. I hoped Cupid’s arrow would reach far and wi
de, helping to spread our love for what we do.
Possibly far fetched but the idea was to have our artwork, a nice big poster, on the office wall of the key decision makers within the industry. Personally, I think it’s an awesome piece of promo work, perfectly personalised and inviting recipients to respond with a pre-paid reply card. It couldn’t be simpler … Read the full post >>
It was 5am on the second day of an awesome advertising campaign and PR shoot for the McLaren MP2 12C when the pieces finally started to fit together. It’s damn early, still pitch black and shivering cold, as we pitched up at the Bahrain Grand Prix Ci
rcuit. A shooting sequence was planned the night before and the car now awaited its return to the track, polished and gleaming to perfection.
Looking back at Adobe Lightroom (my photo editing software), I took the first picture at 6.10am. The sky was still a little too dark so I brought in some flash making the car pop out nicely. Sixteen minutes later and the magic really happened thanks to a pre-dawn sky that failed to disappoint. The next ten to fifteen minutes involved a hectic Read the full post >>
Next month, Dubai will have been called home for ten years. Wow … how time has flown! At the back end of some recent commercial photography assignments, I’ve managed to capture some stunning aerial cityscape imagery that I would love to share. If yo
u live in the UAE and if you see it as a proud place to live and work, you will know that just ten years ago, little here existed.
Abu Dhabi Corniche
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I find it fascinating how the more you work with a brand, the more intimate your understanding and appreciation becomes. One brand recently added to my list of favorites is Magnolia; a family run bakery hailing originally from New York.
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They now have a stunning store in Bloomingdales at Dubai Mall. I love how they Read the full post >>
I don't do many book reviews for a number of reasons. I buy more books than I can possibly read, those I start I rarely finish and I'm a damn slow reader. At the end of last year, my friend Don Mann sent me his latest book 'Inside SEAL Team Six'. I've worked with Don and his wife Dawn on a number of occasions shooting their Primal Quest Adventure Race in the US. It’s a thrilling hard-core adventure race, classified as one of the toughest human endurance races in the world. Completing the Gobi March does in a way make me feel part of this unique clan of adventure seekers.
Christmas brings a downtime to the business so I tend to start the season with great intent to finish a (new) book. My choices this past Christmas were Andre Agassi's Open, Steve Jobs Biography, Robin Sharma's signed copy of The Leader who has no Title and Don's aforementioned book. Not an easy pick. Most of them being biographies mean it's
like having a conversation with the author. Whilst flicking through Don's book, I noticed lot's of Read the full post >>
An annual highlight of my year is shooting the Abu Dhabi International Triathlon. This past weekend was the third year running. The event has got bigger and bigger, offering distances for all, from those who just want to give it a try to those who love a serious long course. For me, contrary to previous years when I was shooting from a helicopter, it was great to taste the actual atmosphere on the ground. This blog post takes a slightly different take from the norm, recording my day in chronological order.
02.00: The alarm goes off, or rather, I find myself waking one minute before the alarm goes off. With only 2.5 hours of sleep, shall I name the day a graveyard shift or one that follows a red eye flight? A giant yawn and a long shower follow and I’m into gear. Read the full post >>