Valentines Day! An entire day dedicated to love (just like the other 364 in the year) More by coincidence than prior planning, it also turned out to be the day our new direct mailer campaign was delivered. I hoped Cupid’s arrow would reach far and wi

de, helping to spread our love for what we do.

Possibly far fetched but the idea was to have our artwork, a nice big poster, on the office wall of the key decision makers within the industry. Personally, I think it’s an awesome piece of promo work, perfectly personalised and inviting recipients to respond with a pre-paid reply card. It couldn’t be simpler … just open the box and get hooked on what you find inside. In terms of feedback, the post office boys didn’t know where to leave all the mail. We’re in the business of generating ideas and this one has certainly kicked in.

Wk.